A short, newsworthy press release about your research — written in the third person, with crafted quotes, ready to land in a journalist's inbox.
A press release distils your research into a short news item — what was found, by whom, why it matters, and what comes next. Written in the third person with one or two crafted quotes and a 'note for editors' at the bottom, it gives journalists everything they need to cover your work, without the jargon of an abstract or the length of an article. Choose this format when you want to generate media attention.
A Yicco press release follows the conventions journalists actually expect. Factual, third-person, with quotes you'll happily stand behind and a note for editors at the end.
Written in the third person with an active voice. Title, lead, body, and closing follow standard press release conventions, so editorial teams can pick it up without reshaping the text.
One or two short, natural-sounding quotes from the researcher, drawn from the Narrative Flow and crafted to be both quotable and 100% accurate to the source.
Affiliation, funding sources, and contact details are gathered into a clear 'note for editors' block at the bottom — the practical info journalists rely on, neatly separated from the story.
Yicco suggests an AI-generated illustration based on your press release, plus stock photo options. Prefer your own visual? Upload it. The image always fits your research and your taste.
A real example is on its way. As soon as one of our researchers has written and published their press release through Yicco, we'll showcase it here.
We're currently working with researchers on their first Yicco press releases. A real, published example will appear in this spot soon.
We don't work with forms that force you to squeeze your research into boxes. The Narrative Flow asks questions that surface the news angle and the quotes that carry it. Then our AI does the writing, and you can optionally have a communications expert review the result.
Upload your scientific paper and complete the Narrative Flow, a guided interview that surfaces the news angle, your quotes, affiliation, funding, and any terminology you'd rather avoid.
Our AI shapes a first version: a sharp title, a lead with the key finding, a structured body with method and results, crafted quotes, and a complete note for editors.
Edit the text yourself, and call on our AI to check whether your changes stay accurate and on the right tone. If you want, a science communication expert can also sharpen the language.
Receive the final press release: clean text, one striking image, a ready-to-publish URL on yicco.com/pressrelease, and a one-page format that's easy to send to journalists and editors.
Short on time? Skip the Narrative Flow and just upload your paper — you'll have a press release ready to send to journalists in under 10 minutes. That said, the Narrative Flow ultimately produces a sharper, more authentic result.
Don't send mass emails. Select relevant journalists and tailor your message — briefly explain why this story matters to their audience. If available, consult your communications or press officer before outreach; they can help identify the right journalists, refine your angle, and advise on the best way to approach media.
The published version of your press release is a strong central hub, but never email only the link. Always include a short intro and key context in your email. Make it easy to use: paste the full text into the email and attach the image, so journalists can quickly scan, copy, and publish.
Make sure it's immediately clear why this story matters now. Connect your research to a current event, societal debate, policy change, or emerging trend. A strong hook helps journalists quickly see the relevance and increases the likelihood of coverage.
Send your press release when journalists are most likely to engage: ideally Tuesday to Thursday mornings. Avoid late Fridays and weekends, when newsrooms are winding down or out of office.
Make it easy for journalists to follow up quickly. Add the name, email address, and phone number of a contact person — typically the communications lead or researcher. If possible, specify availability ("available for interviews this week"). This lowers the threshold for journalists to reach out.
Upload your paper, walk through the Narrative Flow, and shape your one-page press release in minutes — factual, quotable, and ready for journalists. Optionally with a human check by our experts.