Output format

LinkedIn post

A ready-to-publish LinkedIn post that puts your research — or another Yicco output — in front of your network. Clear, scannable, and built for engagement.

Length
150 – 250 words
Reading time
~ 1 minute
Includes
Image of choice
The format

Made to be scrolled, stopped, and shared.

Use a LinkedIn post on its own to announce a new publication, or pair it with another Yicco output — a blog post, interview, or news article — to put that piece in front of a much wider professional audience. Either way, the post is a piece of writing in its own right: designed for the way people read in their LinkedIn feed. The opener pulls them in, emojis structure the message, and a clear call to action invites your network to engage.

What it looks like

A post that earns its place in the feed

A Yicco LinkedIn post is built to be scannable and to land quickly. Every choice — the opener, the sentence length, the emojis, the hashtags — is there to help your research land with researchers, journalists, policymakers, and the wider professional audience on the platform.

01

A hook in the first two lines

LinkedIn shows only the first lines before "see more". The opener is built to stop the scroll — typically with a "📢 New publication:" framing and a question or claim that sparks curiosity.

02

Short sentences, B2 language

Maximum 15–20 words per sentence, plain language, active voice. Accessible to fellow researchers, journalists, policymakers, and anyone scrolling past — without losing scientific nuance.

03

Emojis as visual structure

Used sparingly, never decorative. A handful of well-placed emojis function as bullet points or section markers — guiding the eye through the post on a small phone screen.

04

Your image, your choice

Every post comes with a fitting visual. Pick an AI-generated image, a photo from Unsplash, or upload one from your own library — and choose between a clean background or one that shows the first three pages of your paper overlaid, for when you want the publication itself visible at a glance.

Example

What a Yicco LinkedIn post looks like

Below is a real LinkedIn post by one of our clients, written with Yicco to announce her new publication. The post performed strongly: more than 10,000 impressions, nearly 250 likes, and over 30 comments.

10,000+
Impressions
~250
Likes
30+
Comments
The process

From research to LinkedIn post in four steps

We don't work with forms that force you to squeeze your research into boxes. The Narrative Flow asks the questions that surface a hook, an insight, and the right call to action. Then our AI does the writing.

max 30 min
1
You

Article + Narrative Flow

Upload your scientific paper — or link to another Yicco output you'd like to amplify — and complete the Narrative Flow, a guided interview that helps surface the hook and the message you want your network to take away. At the end you can also flag any words or phrasings you'd rather avoid.

2
Yicco

AI builds the draft

Our AI shapes a first version: an attention-grabbing opener, a short summary in plain language, well-placed emojis, a call to action, and up to five relevant hashtags — plus suggestions for co-authors and institutes to tag.

3
You

Refine and verify

Edit the text yourself, and call on our AI to check that your changes stay accessible and scientifically nuanced.

4
You

Add image & publish

Generate an image with AI, choose one from Unsplash, or upload your own — with a clean background or with the first three pages of your paper overlaid. Publish straight to LinkedIn from your Yicco dashboard thanks to our built-in integration, or copy and paste the post yourself if you prefer.

Short on time? Skip the Narrative Flow and just upload your paper — you'll have a strong LinkedIn post in under 10 minutes. This shortcut is available when announcing your own publication; pairing a post with another Yicco output (a blog, interview, or news article) follows the four steps above.
Impact guide

Five ways to make your LinkedIn post travel

01

Post when your audience is online

Tuesday to Thursday, between 8 and 10 AM in your audience's time zone, tends to give the strongest reach. Posting on weekends or late evenings significantly reduces visibility.

02

Engage in the first hour

Replies and reactions in the first hour signal to LinkedIn's algorithm that the post is worth showing more widely. Reply to every comment, especially early ones.

03

Tag co-authors and your institute

When you tag people thoughtfully, they're more likely to repost or comment — extending the post's reach into their networks. Don't tag for visibility's sake; tag those genuinely involved.

04

Ask your comms team to amplify

A repost from your institute's official page can roughly double a post's visibility, especially with non-academic audiences. Send the comms team a heads-up before you publish.

05

Repurpose for other platforms

The same core message — slightly adapted for X (shorter), BlueSky (more casual), or Mastodon (academic-leaning) — reaches audiences who don't spend time on LinkedIn.

Ready for your LinkedIn post?

Upload your paper, walk through the Narrative Flow, and shape your post in minutes — including image, hashtag, and tag suggestions. Publish straight to LinkedIn from the dashboard.