A long-form story written from your perspective: accessible, accurate, and shipped with a fitting image and its own publication URL.
A blog post is the Yicco format with the most space. Space to explain why this question mattered to you in the first place, what surprised you along the way, what your findings really mean for someone outside your field. Because it's written in the first person, you bring what most papers strip out: your perspective, your motivation, the moments that made this research personal. It's the format to choose when the story behind your findings matters as much as the findings themselves.
A Yicco blog post isn't an academic paper in a new outfit. It's a story written from your perspective, designed to pull readers in from the first sentence and lead them to an insight only your research can offer.
Every blog post is written in the first person ("I" or "we"), so the story carries the warmth and authority of the researcher behind it, not a faceless third-person summary.
Two sentences from your blog are lifted out as pull quotes. Together with the title and subheadings they form a "scan layer" that tells the story even to skim-readers.
Short paragraphs, no more than five sentences each. The reading level is tailored to the audience you've chosen: always accessible, never dumbed down, with jargon and statistical terms translated into plain language.
Yicco creates an image based on the content of your blog post and presents you with options. Prefer something else? Pick a stock photo from our library or upload your own. The result is a visual that fits your research and your taste.
Below is an excerpt from a real Yicco blog post, written by a researcher who lived through the war in Sudan and turned her study into a story for a wider audience.
Imagine waking up one morning to gunfire in your neighbourhood. Within hours, your home, your children's school, and the hospital where you get your medication are all unreachable. This is what happened to millions of people in Khartoum, Sudan, on April 15, 2023. My colleagues and I set out to document what this war has done to the women and children caught in its path.
The armed conflict between the Sudanese Armed Forces and the Rapid Support Forces erupted without warning in the heart of Sudan's capital. It spread rapidly, forcing families to flee with nothing — making this one of the worst displacement crises in the world.
I was one of those women. I lived through the war from its very first day. I was displaced from Khartoum to Gezira State, where I spent five months before that state, too, fell under fire.
Then I moved again, to Port Sudan, only to face shelling once more. I still carry the psychological scars of that experience.
My deep sense of responsibility toward my country, and the stories I encountered along the way — people broken by loss, children whose language and outlook on life had been completely altered — drove me to conduct this study.
We don't work with forms that force you to squeeze your research into boxes. The Narrative Flow asks questions that surface the real story. Then our AI does the writing, and you can optionally have a communications expert review the result.
Upload your scientific paper and complete the Narrative Flow, a guided interview that helps you find the story inside your research. At the end you can also flag any words or phrasings you'd rather avoid.
Our AI shapes a first version in your voice, with first-person framing, pull quotes, and a clean structure. It also suggests AI-generated and stock image options to choose from, or you can upload your own.
Edit the text yourself, and call on our AI to check whether your changes stay accessible. If you want, a science communication expert can also sharpen the language.
You pick the image that fits best, then receive the final post: text, your chosen visual, and a ready-to-publish URL on yicco.com/blog-post.
Publish the blog post (or a shortened version) on your research group or organisation's website. This helps keep the blog post discoverable and adds credibility.
Ask the communications team to share the blog post on platforms like X (Twitter), Instagram, or in a newsletter. This can significantly increase its reach.
Write a short, personal intro explaining why this research matters, what the key message is, and who would benefit from reading the blog post. Consider adding a striking quote or key statistic. You can also republish the blog post as a LinkedIn Article to increase visibility and reach.
Break the blog post into 2–3 shorter LinkedIn posts or X threads, each focusing on one key idea. This creates multiple opportunities to drive readers to the full blog post.
Incorporate key points, visuals, or quotes from the blog post into your slides. This allows you to reference and reinforce the blog post during conferences or lectures.
Send the blog post to colleagues, research partners, peers, or policymakers. A short accompanying message explaining why the blog post is relevant to them increases the likelihood they will read and share it.
Upload your paper, walk through the Narrative Flow, and shape your blog post in minutes, including an image of your choice. Optionally with a human check by our experts.